Taylor Swift had to cancel three concerts in Vienna after a terrorism threat. It's one of those things that just happens, and there's not much that can be done about it. Vienna was nevertheless full of Taylor Swift fans who had come from thousands of miles away and booked hotels for the event. But what does this have to do with art?
The art museums of Vienna collaborated on a plan to make all those out-of-town guests feel appreciated. Ten different museums decided to waive their entrance fees in a goodwill gesture for the weekend. The Albertina saw more than 20,000 Swifties between August 8 and August 11, about ten times the number of visitors they normally see. And all those young women getting a dose of art appreciation had a good time.
@erastourtipss live from the albertina museum in Vienna 🫶 swifties had free entrance for those with tickets @Taylor Nation @Taylor Swift thank you to the @The ALBERTINA Museum staff who played Taylor Swift songs today including exile, white horse and all too well ❤️ #taylorswift #taylor #swift #tstheerastour #tstheerastourvienna #viennatstheerastour #vienna #erastour #fearless #speaknow #red #1989 #reputation #folklore #evermore #midnights #thetorturedpoetsdepartment #ttpd #swifties #safetyforswifties #swiftie #viennaswifties #albertina
♬ original sound - eras outfits
Other museums also saw a great surge in visits. Many of them more than made up for the loss of admission fees in the merchandise bought by Swifties. The venture is also a memory that young women will take back to the their home countries and families. Read about the Swifties' museum adventures at ArtNews.
(Top image credit: Base)
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